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The latest crass incarnation of degenerate scientific skincare from Strivectin's Basic Research is Amatokin by Voss Laboratories. Basic Research may have a variety of motivations for marketing Amatokin under the name of yet another new pseudo-laboratory, but chief among them would have to be a desire to avoid guilt by association with their past criminal frauds. Frauds including purported stretch mark cure and botox-alternative Strivectin, idebenone-free Idebenol, Pedialean (stimulant weight loss drug for children), Ripping and Cutting (weight loss topical) Gels and Trivestin (marketed as more effective than the FDA/TGA-approved arthritis drug Celebrex). With Amatokin, Basic Research present (for the combined pollution of your mind, deterioration of your skin, and their financial profit) the "breakthrough" of a "stem cell cream." As such a product has no scientific basis, and Basic Research doesn't for one minute fathom the idea of actual dermatological research, Amatokin marketing to date has been presented in glossy magazine editorial style. Presumably, the marketer's notion with this approach is to fool, or at least suggest, that the product's praise is the courtesy of an independent and discerning third-party. They've been "suggesting" the possibility of superior alternatives to Botox for too long now, much to Allergan's annoyance, and anyway, Botox is Strivectin's cash-cow, just as Sovage suckers on Prevage and Idebenol on idebenone, and so on. Suckering, though not extracting any substance. Nevertheless, Amatokin's ride they hope will come courtesy of Botox again, though this time the catch phrase used will be "paralyzing injections are so last-year!" But Botox is far from passé, and just as Basic Research's Idebenol doesn't contain idebenone, Amatokin is cytokine-free. The female model chosen to appear in Amatokin's advertisements has predictably wrinkle-free features, devoid of any expression other than mutedly surprised. She is also whiter than Princess Leia in clown makeup, shot overexposed almost to the point of having no nose, and bathed in white light from one side. For all intensive purposes she is a corpse in makeup and not a glowing image of health. And then there are the usual, seemingly professional endorements. Tiffany Strobel, Beauty Editor of MyFreeDiet.Com, a site which turns out to be owned by Basic Research. And good old, French-sounding Dr. Natalie Chevreau — whatever her name really is, she's also on Basic Research's payroll, directing their fantastical department of "Women's Health". Like Strivectin's Dr. Mowrey, neither are actually medical doctors. Additional marketing materials herald Amatokin as: Similarly, Basic Research had suggested to us earlier that Strivectin could surpass Botox; that their research had yielded an outstanding, medically validated peptide; and that it had been intended for "serious stretch marks." Yes, all of Basic Research's products are intended for "serious" problems, so presumably they'll have no problem annihilating your comparatively minor concern of wrinkles. We're all waiting for the wrinkle cream made by a friendly life form on Mars, known and accessible only to the quacks at Basic Research, who visit them in a Sovage-powered spaceship to ferry back an active ingredient, originally devised by the martians to instigate faster expansion of the universe, found to be more effective than plastic surgery, after martians in a secret lab "became confused" and started applying it to their faces. Sadly, back on Earth, cosmic radiation has already affected the brains of the Basic Research drones: "Controversy is nothing new for Amatokin," says Heather Hurst, spokesperson for Voss Laboratories. "At one point it looked as if Amatokin would remain underground and never be launched. The product was such a hot point of contention that we simply did not want to be part of a needlessly bitter debate." Oh the exciting, vacuuous rarity of it all. Further (External) Amatokin Information: Simon.Smith on Amatokin — Manufactured Controversy as Marketing; Rumors on Amatokin: a skin stem cell wrinkle cream?; Could stem cell cream be future of face care? (Daily Mail, UK); US National Institutes of Health Stem Cell Information. |
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