A regulatory inquiry has found that Natural and Organic Instinct products, identical expect for the slight variation in name and sold for several years through health food stores and chemists, contain an array of unlisted and mislabeled chemicals.
Despite their overt and foremost marketing claims of "no sodium laureth sulphate," "petroleum by-products" or "detergents", among other purportedly beneficial omissions, the products actually contained all of these, and more.
Although many chemicals have alternate names, Natural and Organic Instinct products contained actual sodium laureth sulphate, cocamide DEA, cetrimonium chloride and fragrance/perfume despite claiming to be free of these chemicals.
For example, the company had held that it didn't use sodium laureth sulphate and formulated with "sodium salt of sulphonated laureth" as an alternative. Similarly, they passed off added product fragrance as "preservative T."
Additionally, ingredients were not listed in declining order of concentration as expected by mandatory convention, giving the impression that these relatively inexpensive products contained exceptionally high concentrations of plants.
Some advertisements had stated the products were made from 100% plant oils and herbs. Natural and Organic Instinct's spokesperson states that "100% can be used loosely" despite it being an arithmetical value.
These blatant skin "care" inventions have abused end-users who need to avoid certain ingredients due to allergies, sensitivities or ethical reasons.
The belief that "organic" and "natural skin care" is superior seems to be rooted in a misunderstanding about the source of ingredients used in products.
There is no foreign matter for inclusion into skin care products available anywhere on Earth — there are only configurations of the same matter.
Plants contain chemicals, chemicals can be extracted from plants or made synthetically from chemicals which happen to also be found in plants (among other things), and those chemicals are identical: