Combat Thinning Lashes with Essential Copper: Melbourne Dermatology Skin Care

Clinical Procedures and Topics

academy advanced ahk align alt american appearance applied approximately aquasante® atopic available averaging benefits body's breakage brings brittle business care cause cells chief clearances clinically collagens com company complex complex® components conditioner conditions copper deeply delivery dermatitis dermatological dermatologists dermatology developing directed directly discoloration donnell effective essential evaluator excimer executive extracellular eyelash eyelashes eyes fda fiber file fl follicle follicles francisco fuller hair health irritating laser lash lashes leader longer market mechanisms mimics natural neova non patented peptide photomedex physician prescription procyte procyte's product proprietary proven provides safe san skincare stimulates strengthens system technology tested thicker thinning transport treatment unique

Combat Thinning Lashes with Essential Copper

SAN FRANCISCO – (Business Wire):

PhotoMedex, Inc. (NASDAQ:PHMD) announced today that Procyte, a PhotoMedex company, has launched its new eyelash conditioner at the winter conference of the American Academy of Dermatology (AAD) in San Francisco this past weekend.

Neova Advanced Essential Lash, formulated with Procyte's patented AHK Copper Peptide Complex® technology, botanicals and essential amino acids, strengthens, conditions and hydrates thinning and brittle lashes.

It is clinically proven to promote the appearance of fuller, thicker and longer eyelashes in as little as three weeks*.

Safe and non-irritating, Essential Lash can be obtained through participating physicians without a prescription.

Procyte, the innovator of utilizing copper technology in skincare, brings the revolutionary benefits of the essential micronutrient to renew and restore health and vitality to natural eyelashes.

The third most abundant trace metal in the human body, copper is essential for hair health.

Procyte's patented AHK Copper Peptide Complex utilizes a unique delivery system that mimics the body's natural transport mechanisms to deeply nourish the hair follicle, resulting in eyelashes with a thicker, longer, darker appearance.

Jeff O`Donnell, President and Chief Executive Officer of PhotoMedex stated, "We are thrilled to be able to make this product available to our physician partners and their patients. We believe the market opportunity for Essential Lash, a safe and effective non-prescription product, will be significant."

The Science Behind Lush Lashes: AHK Copper Peptide Complex®

Proprietary AHK Copper Peptide Complex deeply nourishes and stimulates hairfollicles with patented copper tripeptides.
AHK Copper Peptide technology uses a unique delivery system that mimics the body's natural copper transport mechanisms.
AHK Copper Peptide technology provides a precise delivery of copper to the base of the eyelash follicles where it can stimulate cells responsible for production of substances such as collagens and various proteins.
AHK Copper Peptide technology stimulates the formation of extracellular matrix components which is important to the health of the hair follicle as it provides structural integrity, components and a nutrient supply.

Benefits of Essential Lash

Natural eyelashes will appear fuller, thicker and longer.
Strengthens and conditions eyelashes to protect from breakage.
Non-prescription formulation.
Does not contain prostaglandin.
Does not cause lid hyperpigmentation.
Does not cause iris discoloration.
Non-irritating; safe for sensitive eyes.
Hypoallergenic.
Physician tested; clinically tested.
Paraben free.

When applied nightly, Essential Lash (0.2 fl. oz.) will last approximately four to six months, averaging $28 per month - a considerably lower monthly cost compared to the market`s current prescription lash conditioner.

Data on file. Evaluator 8-week blinded study

PROCYTE

PhotoMedex is the market leader in developing proprietary excimer laser and fiber optic systems and techniques directed toward dermatological applications, with FDA 510(k) clearances to market the XTRAC® laser system for the treatment of psoriasis, vitiligo, atopic dermatitis.

PhotoMedex is also the market leader in developing and marketing products based on its patented, clinically proven Copper Peptide Complex® technology for skin health, hair care and wound care.

PhotoMedex sells directly to dermatologists, plastic and cosmetic surgeons, and medical spas.

The Company`s Procyte brands include Neova®, Ti-Silc®, Complex® Cu3, Tricomin®, GraftCyte®, Vitalcopper®, Simple Solutions® and AquaSante®.

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Combat Thinning Lashes with Essential Copper


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	Combat Thinning Lashes with Essential Copper Tweet SAN FRANCISCO – (Business Wire): PhotoMedex, Inc. (NASDAQ:PHMD) announced today that Procyte, a PhotoMedex company, has launched its new eyelash conditioner at the winter conference of the American Academy of Dermatology (AAD) in San Francisco this past weekend. Neova Advanced Essential Lash, formulated with Procyte's patented AHK Copper Peptide Complex® technology, botanicals and essential amino acids, strengthens, conditions and hydrates thinning and brittle lashes. It is clinically proven to promote the appearance of fuller, thicker and longer eyelashes in as little as three weeks. Safe and non-irritating, Essential Lash can be obtained through participating physicians without a prescription. Procyte, the innovator of utilizing copper technology in skincare, brings the revolutionary benefits of the essential micronutrient to renew and restore health and vitality to natural eyelashes. The third most abundant trace metal in the human body, copper is essential for hair health. Procyte's patented AHK Copper Peptide Complex utilizes a unique delivery system that mimics the body's natural transport mechanisms to deeply nourish the hair follicle, resulting in eyelashes with a thicker, longer, darker appearance. Jeff O`Donnell, President and Chief Executive Officer of PhotoMedex stated, "We are thrilled to be able to make this product available to our physician partners and their patients. We believe the market opportunity for Essential Lash, a safe and effective non-prescription product, will be significant." The Science Behind Lush Lashes: AHK Copper Peptide Complex®* Proprietary AHK Copper Peptide Complex deeply nourishes and stimulates hairfollicles with patented copper tripeptides. AHK Copper Peptide technology uses a unique delivery system that mimics the body's natural copper transport mechanisms. AHK Copper Peptide technology provides a precise delivery of copper to the base of the eyelash follicles where it can stimulate cells responsible for production of substances such as collagens and various proteins. AHK Copper Peptide technology stimulates the formation of extracellular matrix components which is important to the health of the hair follicle as it provides structural integrity, components and a nutrient supply. Benefits of Essential Lash Natural eyelashes will appear fuller, thicker and longer. Strengthens and conditions eyelashes to protect from breakage. Non-prescription formulation. Does not contain prostaglandin. Does not cause lid hyperpigmentation. Does not cause iris discoloration. Non-irritating; safe for sensitive eyes. Hypoallergenic. Physician tested; clinically tested. Paraben free. When applied nightly, Essential Lash (0.2 fl. oz.) will last approximately four to six months, averaging $28 per month - a considerably lower monthly cost compared to the market`s current prescription lash conditioner. Data on file. Evaluator 8-week blinded study PROCYTE PhotoMedex is the market leader in developing proprietary excimer laser and fiber optic systems and techniques directed toward dermatological applications, with FDA 510(k) clearances to market the XTRAC® laser system for the treatment of psoriasis, vitiligo, atopic dermatitis. PhotoMedex is also the market leader in developing and marketing products based on its patented, clinically proven Copper Peptide Complex® technology for skin health, hair care and wound care. PhotoMedex sells directly to dermatologists, plastic and cosmetic surgeons, and medical spas. The Company`s Procyte brands include Neova®, Ti-Silc®, Complex® Cu3, Tricomin®, GraftCyte®, Vitalcopper®, Simple Solutions® and AquaSante®. Related Skin Care Information, Products and Expert Discussions Dr. Albert Laporte Obagi Medical Products Presents In Vitro Data Showing Its Topical Vitamin C Serums Provide Greater Absorption and Stability Than a Leading Competitor Cosmetic Dermatology Newsletter Summer 2007 Marini Lash Press Release from Jan Marini Skin Research About Neova by ProCyte Neova Neova Eyelash Enhancement Neova Advanced Essential Lash Combat Thinning Lashes with Essential Copper Neova Advanced Essential Lash Instructions for Use Neova Advanced Essential Lash Ingredients File Combat Thinning Lashes with Essential Copper for reference.	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