Danielle Julian-Norton's sculpture Ambrosia made from approximately 20,000 Neutrogena Amber Bars. Video source: Neutrogena . The video is also available in a larger format on the Youtube Channel .
The Neutrogena Facial Cleansing Bar, sometimes referred to simply as the "Amber Bar", has been around since 1954.
At a time when opaque animal-derived alkaline soaps were the only way to cleanse , Neutrogena's Amber Bar must have caused a sensation.
The understated product, visually no more than a more-or-less clear amber block and devoid of the manipulative marketing of the day , was made with gentler cleansers which produced less foam and were easier to rinse off , hydrating glycerin and a pH which didn't break down nearly as much of the skin's essential healthy barrier function .
When wet, the bar becomes more transparent .
Neutrogena's Amber Bar set the company's founder (Manny Stolaroff) a template for further skin care innovations.
Artist Danielle Julian-Norton has been inspired to create the sculpture Ambrosia comprising approximately 20,000 Neutrogena Amber Bars.
Forming 7-feet high walls and running 40 feet long, Ambrosia is installed at The Reeves Contemporary Art Gallery in New York City .
In Greek and Roman mythology, ambrosia refers to anything so pleasing in scent that it should appeal to The Gods. Danielle Julian-Norton writes:
"It is the clean identity, amber color , fresh scent , bodily reference, striking surface and translucent aesthetic that inspired me. "
The scent of the installation can be detected from as far away as the street:
"It's kind of fun hearing people smell the piece before they even walk into the gallery, so they're trying to pinpoint the smell "what is it, what is it? Oh yeah I knew it was Neutrogena soap . "
From helping establish Neutrogena in its role as a pioneer in bonafide skincare, to creating a cult following, to works of art , the "Amber Bar," has certainly come a long way.