Skin Care and Treatments of Melbourne Dermatology - Body Bronze Advertising Campaign October 2007

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Body Bronze Advertising Campaign October 2007

Solarium franchise Body Bronze is responding to wide-spread public concern over their carcinogenic skin-darkening services by embarking on a television advertising campaign touting to facilitate a purportedly professional and responsible approach to tanning — a move which reflects a downturn in solarium business following the death of Clare Oliver.

The notion of a safe or responsible tan by UV should be immediately disregarded because no such thing exists.

Correct and effective photoprotection is complicated enough for all concerned without the need to flirt with a beauty process that produces life-long changes resulting in symptoms which will never be fashionable, or safe.

Like smoking, its beyond time to totally retire willful tanning.

We know that a solarium session routinely delivers five or more times the UV of the midday sun, an intense and concentrated dose which alters your skin's genomic DNA.

Read more about commonly held misconceptions about exposure, the National Skin Cancer Awareness Campaign, some of the effects of UV exposure, winter exposure, UVA specifically and avobenzone.

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Tanning : Body Bronze Advertising Campaign October 2007 :


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